12 trends in the e-commerce industry in 2017 that you should know about
12 trends in the eCommerce industry in 2017 that you should know about.
People have started looking at online shopping in recent years very seriously. If you belong to the e-commerce business, you must be aware of the latest trends. Go with the flow to achieve success. Plan to expand your business by keeping in mind the 12 trends in the e-commerce industry given below.
1. Website content
The foundation of any eCommerce business is in the substance of the site. Content that provides the information required to make a purchase decision allows the customer to stay connected to your site.
During traditional shopping, we prefer to visit stores that have customer-friendly sales professionals who provide more information about the product. The website occupies that place in the electronic stores.
Be sure to provide fresh content with all the necessary details for a smooth online purchase. Also, embed live chat options on your website to drive more traffic.
2. Payment options
Most of us want to buy things. But when it comes to paying, we all look for more options. To increase your e-store sales, be flexible with the different types of payment methods. Include Apple Pay, PayPal Express, credit and debit card payments. In addition to adding multiple options, make sure you select the user-friendly payment gateway.
3. Shipping and Delivery
Okay, I had a great online shopping experience with engaging content and secure payment options. Whats Next? Shipping and delivery. One of the keys to success in online business can talk about fast delivery. But you know? 58% of online shoppers add more items to their cart if the free delivery option is tagged with that item. It does not stop there, every 83 customers out of 100 buyers do not mind waiting a long time to receive their products if the shipping is free.
4. Return Policy
The hassle-free shopping journey is not over after delivery. In fact, it starts after that. Wondering how? Yes, after receiving the product people look at the return policy for various reasons. To stay ahead in your business in 2017, you need to prepare to absorb the cost of transportation not only for delivery but also for returns. People will be tempted to order online from your site if they can replace it for free after seeing the item in person.
5. Personalized purchases
Online store owners have agreed that personalized purchases attract more customers than generic purchases. Undoubtedly, this trend will tend to grow in the coming years.
Extend your online portal with advanced technology. Provide more brands and more options to select a product. Customize loyalty programs. Understand that all customers never think alike. Get your pulse to sell your product.
Are you warned? Your competitors started to get ahead of this trend. Don’t wait to start planning to customize shopping needs.
6. Videos
YouTube videos got their name in 2016 for ecommerce purchases.
2017, the focus has shifted to using videos on the site. Products containing a video explanation had a higher conversion rate. The case study done by Tassimo shows that the conversion rate reached 74% and the customer engagement with the videos on the site was 340%.
7. Voice search
Voice searches are on the rise in serious online business. Voice search no longer acts as a fun tool. Use voice search on your site to effectively upsell.
How to benefit from voice searches? Optimize the content of your website in such a way that it appears in Google search results. This helps customers find a product simply by speaking using Google’s voice search feature.
Take a look at Google’s research report confirming that voice search contributes 20% of search requests.
8. Mobile app purchases
Needless to say, mobile shopping has started galloping PCs. Just click here to find out more. Bearing in mind that as an online retailer, not only create a mobile responsive site, but also combine mobile wallet functionality hooked into your store.
E-commerce giants like Amazon, Apple, JD.com, Walmart, etc. they use their mobile app which brings in a significant portion of the revenue.
9. Tool to Alert Fraudulent Activities
Imagine that you build an expensive house and do not provide doors. Yes, building a brilliant online site and not having any fraud management tools puts your business down.
Customers don’t shop online when privacy and security barriers don’t meet their expectations. 2017 will continue to have a significant impact on this trend.
10. Black Friday and Cyber Monday
Cyber Monday and Black Friday attract more attention from customers to shop online. The trend in 2017 has confirmed that the distinction between Black Friday and Cyber Monday is fading. So many shopping holidays have moved online.
11. Multi-channel shopping
The shopping trend has gained popularity through multiple channels. We know that people want a device for their purchases. Shoppers passing through your store do not physically visit your store. But don’t worry, he/she takes out a smartphone and searches online to collect product information. She then places an order after going home. Think about storage Google Apis says that 42% of in-store shoppers physically order online when they get home. Funny sounds? Is not true.
12. Social Selling
The social selling trend will grow throughout 2017. All online store owners focus on promoting their brands using social media platforms.
In the initial stage of online business, fire up your online sales using Facebook live video and show product features. Once your business starts to improve, embed videos on the site.
quick conclusion
Risk and Career become part of every business. E-commerce cannot escape that. Simply adopt these 12 trends posted above to bring your online business up to date with the market.
