Category: Digital Marketing
The Four C’s of Team Goal Setting
Goals are a great way to improve team performance. Clear objectives with measurable standards should be developed and agreed upon with the team. A simple way to help determine what the team’s goals should be is to use the four C’s of goal setting. The C’s stand for clarity of goals, measurable criteria, worthwhile challenges,…
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Search Engines and SEO: Learn How They Work
As the SEO (search engine optimization) industry grows, so does the search engine market. We have seen more and more websites turning to SEO to promote their web-based businesses and in turn we have also seen more and more search engines. As the number of searches increases, each search engine tries to improve for the…
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Integration of your marketing mix
According to the American Heritage Dictionary, the definition of synergy is “The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.” Consider buying a new grill. You’re ready for that big, juicy burger, but the means to cook it are neatly packaged…
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The psychic lie of Instagram
I received a phone call a few days ago from a distraught woman who fell prey to a psychic scammer. My blood boils every time I hear about fake psychics coming up with new ways to fool people. So here’s lesson number one: never let a psychic or medium single you out. You must choose…
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Get the latest tech news from tech blogs
First of all, the word blog is short for “web log”. Most of the time, this is maintained by one person, or sometimes a group of people who are constantly submitting thread posts, events, comments, and other things on a particular topic or issue. Now a technology blog is really the same thing; is a…
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Six reasons to outsource the digital marketing of an SME
Outsourcing is an increasingly common practice among small and medium-sized businesses. Many companies are reluctant to entrust their marketing to third parties because they believe – and rightly so – that this is an essential function to ensure the success and development of their business. As a result, they end up neglecting or limiting this…
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Top 5 Video Marketing Strategies to Improve Your Conversions
They say a picture is worth a thousand words. Well, a video is worth a thousand images. And that’s also why video marketing is now an important part of every online marketing strategy. There is a good reason for this. The basic goal of any online marketing company is to get people to convert. To…
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What is the difference between CRM, DAM, ERP and MIS, and why you should integrate them with W2P
For maximum productivity in web-to-print (W2P), it is necessary to integrate the online sales portal with other business management systems. In some cases these will already exist within the print service provider’s business, and in others they may be added later, but either way it is valuable to understand how they work and what benefits…
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Search Engine Optimization: Five Techniques To Boost Your Search Engine Optimization
When you have a website, the only thing you must have if you are going to survive is traffic and the best type of traffic you can have is natural traffic. Two reasons for this are that you have driven traffic to your site and were not paid for the traffic. However, it can be…
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Social Media Marketing Tips and Tricks for 2018
As we enter a new chapter in a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. To stay ahead of the competition, it is imperative that you adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving marketplace for various business industries.…
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