• May 23, 2023

Easy Steps to YouTube Marketing Magic

YouTube is the largest video sharing website and a large proportion of the videos are user generated. Professionals are starting to use the media but it is still a very simple and versatile medium of marketing, which is also free! People love videos and the increase in users and video uploads means a high probability that your target audience is viewing the site. The reasons to take your marketing to YouTube are obvious when statistics show that there are over 800 million unique users monthly and over 3 billion hours of video viewed.

There are no limits to your marketing expertise: how-to videos, showcases of your products or services, and product presentations are just the tip of what you can do. Videos can build brand awareness – after you upload them to YouTube, they can be embedded on your site for further promotion.

Embedding video is as easy as 1,2,3, as simple as cut and paste. The service is free and hosted on YouTube servers, all you need to do is imagine the video!

To embed, click the Share button and the HTML code is displayed, but to embed directly into your website, click the embed button directly below the link URL. Then the embed coding comes along, so just copy and paste it into your website’s source code.

Comments – Commenting on videos in your industry that have many thousands of views will add to the conversation and be just as valuable, if not more valuable than blog comments.

Favorites – List your favorite videos and share them with others on YouTube. This is an easy way to bookmark for future viewing and shows your commitment to the YouTube community. If a video exists and it’s exactly what you were going to say, don’t waste time reinventing the wheel, rather share and comment.

Networks: Videos can be shared across multiple social sites with the Share button. Don’t forget to post your video to a blog, Twitter, and Facebook after you’ve embedded it on your website.

Playlist – If you’ve created multiple videos, use the Playlist option to create a playlist that will tie them all together for people to watch as part of your video marketing strategy.

Promote – Similar to PPC, using the Promote feature (button under My Videos, under each video) allows you to buy traffic for your videos based on the keywords you choose to target. Working this well can be an effective investment and quite cheap, cheaper than other forms of advertising.

YouTube Changes – Recently, YouTube changed the design and layout of the site. The new format is easier to navigate and more organized than before, creating more opportunities to interact with other YouTubers.

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