How to optimize your Umbraco website for search engines
If you are an online business owner, then you must have found some of the most popular CMS that are needed to develop a rich and functional website. Umbraco is a popular .NET open source based CMS platform that helps to manage your web content with great ease and offers remarkable features that can make the site user and search engine friendly. It’s also a smart solution that delivers mobile-specific websites with content that can be delivered to Android, iPhone, and Windows phones seamlessly, while only needing to maintain a single set of content for desktop and mobile sites.
Today, websites must be search engine friendly as they help rank higher in SERPs and help attract a wide range of audience. Here in this article, we will discuss some basic functionalities that your website must have in order to optimize it for search engines.
The basic configuration of the page:
Every Umbraco website should easily manage basic SEO drivers like page title, meta descriptions, and meta keywords. This is easy to do and there should be some text boxes that allow you to configure them. This will help SEO experts to check the correct length of the title and description and check if it is too long or too short. All these fields should be available on all search engine oriented pages so that the site administrator can easily establish basic SEO.
Sitemaps and robots:
Managing the sitemap and robots.txt file can be a difficult process, especially if everything is done manually. When running multiple sites from a single Umbraco installation, it can be difficult to manage separate robots.txt or sitemap.xml files. To facilitate this, the configuration must be done page by page to manage the content and automatically generate the files.
Scripts:
One of the most important things that dedicated Umbraco developers need to consider for search engines is setting up things like Google Analytics, Tag Manager, etc. These types of scripts are likely to fall into two categories, page-level and global scripts. The hyphens should be in any of three places such as the page HEAD, the BODY tag, and the closing BODY tag. This can be done by having the SEO configuration node containing the three text fields, one for each script location, another an SEO tab on your DocTypes page, and adding the three fields so that they can configure the scripts. at the page level as well.
Canonical URLs:
You can often see the same page at multiple URLs, as Google treats them as unique. Therefore, it is always a good idea to standardize the URLs and redirect the others to the main page of your Umbraco website. To achieve this, you can use the URLRewriting.Net component that comes with Umbraco or use the URL Rewriting plugin.
