Trade Show Secrets: Powerful Feng Shui Tips to Boost Booth Traffic
It’s show time! You spent $$$ on your booth. You have “location, location, location.” Trade show expert John Hill showed him his “3Ps” (plan ahead, prepare and perform there) and you did them all. But there are still not enough people hanging around long enough for you to connect and rate them.
Worse still, the booth across the aisle is smaller, less professional, and crowded. What’s the matter? Missing? What else can you do?
Well, have you looked at the Feng Shui of your booth?
“Wait,” I hear you say, “isn’t Feng Shui for your home?”
Yes, it is … but try to think of the booth as the company’s home away from home. The Feng Shui rules for the success of your home and life also apply to your business.
So what can Feng Shui do? Remember, it’s the unconscious The feeling that people have when they look inside your stall that draws them in or keeps them walking. Feng Shui helps you grasp the paths by increasing the ch’i (energy) attraction and increasing the subtle magnetism that says, “Come in and let’s chat.”
I know, I know, it sounds weird. But it works and the competition will never know your secret weapon. Here are 3 trade show basics with a Feng Shui twist and 3 secret Feng Shui booth tips to get you started:
3 FUNDAMENTALS OF THE TRADE FAIR FROM THE FENG SHUI SIDE
# 1 I hear you calling but you can’t get in!
The most critical point of Feng Shui is the entrance or what we call the “Mouth of Ch’i”. Block it out with a table, display stand, or worse, yourself and the energy (read people) will take the path of least resistance – away from you!
Keep the entryway open, well lit, and inviting.
# 2 Go through the other side
Whatever happens, let your potential customer contact you. Taking them into the cabin and then standing behind a table or counter is like leaving the screen door open but the front door closed. Remember, everyone starts the day with a pocket full of ch’i. Make it easy for them to spend part of that energy on your stand.
# 3 Look up in the sky! It’s a…
Did you know that it is difficult to have negative thoughts when you look up? That is because good, positive or ch’i energy rises. Stand up and let the ch’i flow through your body and mind. Not in vain do they speak of “thinking quickly”.
3 SECRET TIPS FROM FENG SHUI FOR THE FAIR BOOTH
# 1 Color my world …
Color is a simple tool for raising ch’i. Red is a great color for fame and attention, while green is good for growth (think plants). Add purple for abundance and get the good ch’i flowing.
# 2 Turn on the lights!
Light is a powerful lifting energy. Car dealerships use floodlights to attract attention from miles away. You can use spotlights and lights to highlight symbols of benefits that your customers can only get from you.
# 3 Are you pointing that out to me?
Beware of sharp corners that “point” at someone entering. Poison arrows emit dangerous vibrations. Rounded corners to help them “flow” inward. You can not avoid it? Use a plant to block (additional ch’i points for green life energy).
(Just remember: light touches can be more powerful than strong strokes … too dark or just too much can turn a positive into a real negative.)
Lastly, remember that the most positive welcoming energy you can get is a genuine smile. These tips and many other Feng Shui changes can help you attract the potential client. Your smile is what will hook them.
