• September 20, 2021

Webinar Marketing: 7 Tips for Successful Webinar Marketing

Webinars, also called web conferences, are a very effective content marketing tactic. In fact, a recent study of B2B content marketing gave them an extremely high effectiveness rating, second only to in-person events.

And while in-person events can be expensive, webinars can be conducted inexpensively through services like WebEx or ReadyTalk and can be widely reused, making them one of the best marketing values.

But how do you market webinars successfully? Here are seven tips for success …

1. Take off your marketing hat

Although webinars have great potential for generating leads, you cannot approach them from a “marketing” perspective. Instead, focus on ways to deliver value to your target prospects. Some examples of good webinar topics include updates on new industry regulations, manuals on new industry trends, and strategies for increasing profitability. The more specific the topic and the more useful the information, the better the chances of your webinar being successful.

2. make it attractive

A great title is essential to gain webinar attendance. Consider the value of the webinar from your prospect’s perspective and build your title around that value statement. For example, a webinar on new regulations for drug companies for CFOs might be “Calculating the financial impacts of new drug regulations.”

3. Generate a lot of publicity

There is nothing worse than throwing a party where nobody shows up; That is why it is essential to make a great effort to advertise your webinar. Enlist the help of a copywriter to create an attractive email invitation, and consider sending a direct mail letter to some carefully selected new prospects. Promote your webinar on your home page, through your social media accounts, and even enlist the help of your sales team to call potential attendees, if appropriate.

4. Simplify registration

Once interested prospects visit your webinar attendance page, don’t overwhelm them with a complex registration form. Keep your form to a minimum, your sales team will need to follow up with participants once the webinar is complete. Do not use your registration form to rate potential clients; it will only be a detour for potential prospects.

5. Send reminders

Sending an email within 24 hours of your event to remind prospects of the webinar’s value proposition is a good idea, but don’t send more than two reminders or they may see it as annoying.

6. Practice makes perfect

Your webinar is a reflection of your company, so when W-Day rolls around, your presentation should be polished and professional. Have your presenters rehearse in front of an audience before the event takes place, familiarize yourself with your webinar technology, and have a backup plan in place in case something goes wrong. The best way to learn what makes a good webinar is to attend several yourself – Organizations like the American Marketing Association offer a steady stream of webinars for marketers.

7. Reuse and reuse

While webinars are live events, they can be used for a long time. Including an archive of your webinars is a good idea; You can also reserve a few and send the webinar archive link as a special “gift” to your prospect list on occasion. Also, consider enlisting the help of a copywriter to turn your webinar content into an informational document.

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