What are the factors influencing link building in 2018?
Link building has always been an integral part of search engine algorithms and continues to be. Although their importance has increased and decreased as various versions of Google’s algorithm have been applied, they have always played a vital role in the placement and ranking of prominent links.
However, not all links are valued equally. The Internet is full of spam, irrelevant, and low-value links that can quickly devalue your page in Google search. To get the desired results, you must steer clear of such links.
To promote and increase your brand awareness in 2018, take a look below at some of the factors that influence link building for SEO.
Guest post
Guest posting is one of the most useful techniques you can implement to generate backlinks and gain traffic to your website. However, you need to make sure that the guest posting websites are the same or related to your niche.
As you publish your content on an authority website, there is a high chance that your post will appear on some of the most popular blogs on the internet. This means that your post will reach a lot of people and your website will get more traffic. Also, guest posting websites generally promote content on various social media sites, which means your post will automatically get social engagement.
Introducing yourself to popular blogs will help improve your credibility, and once your link reach is significant, you can approach more blogs with confidence.
Content is still the ‘King’
You will only be able to get backlinks to your website if you give people a reason to link to you. Creating premium content is a great place to start. The genuine value of your blog posts and articles will be demonstrated when you start receiving organic backlinks from other websites.
Google’s algorithm is so advanced that it can even detect the quality of your content. So your focus shouldn’t be just on creating long posts, but on making sure it makes sense, contains information, and is interesting to read. Avoid keyword stuffing and filler content as that will cause Google to lower your ranking.
Broken link building
Broken link building is one of the tactics used by most SEO provider link building services because it often produces great results. The broken link occurs when a page links to resources that are no longer available. Since this can lead to a negative user experience, webmasters are always looking for ways to fix broken links.
All you have to do is find a website that suits your niche and has one or more broken links. Once you have found such a website / websites, you should contact the webmaster of the website to inform him that the links are not working and also to request a link to his site in return. Since the process takes a long time, the best solution will be to let a professional agency take care of it.
Relevance
To get the best response from any search engine’s algorithm, it is important that you only link to websites that are relevant to your niche. Only backlinks that come from trusted websites in your niche show that your content is relevant and trustworthy in the eyes of the search giant, Google. Once you’ve gotten enough backlinks from well-known sites, Google will start to regard you as an authority on your niche or topic. Avoid spam links at all costs.
Getting credible backlinks can help you rank higher on search engine results pages. Link building won’t go away anytime soon and without it, you won’t be able to achieve the desired results from your SEO campaign. Talk to professionals today to implement link building as part of your SEO efforts.
