Your 3-Step Guide to Increasing Sales with Seasonal Marketing
When the holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve your guests for dinner or how to decorate your home, not how to increase sales with seasonal marketing. (That is, unless you’re selling Christmas decorations or turkeys, I’m sure that’s the most important thing.)
Christmas promotions are not limited to important dates either.
You can go as wide as you like – the seasons, festivals, and regulation days, to name a few. You just have to spend some time on social media platforms to see everything from International Coffee Day to World Teachers’ Day; Get creative and find the ones that make sense for your business.
No matter what your product or service is, there are some great ways to engage your target audience.
5 seasonal marketing ideas to promote your business
Gift cards / certificates
From clothing stores to supermarkets, many companies offer gift cards, and not just seasonally; you will often find them throughout the year. Even if you don’t have a product or service traditionally associated with a special occasion like Christmas, with a little creativity, you can make it work.
For example, you probably wouldn’t think of Subway sandwiches when brainstorming Christmas gifts, but if you saw this gift card, you might have an idea to give to a friend or family member.
Maybe it’s a life coach or business coach who could design a festive-looking gift certificate for a certain number of sessions.
Or perhaps you are an interior designer or feng shui consultant who could sell an introductory session as a housewarming gift.
Have you ever received a gift email or e-greeting card on your birthday?
While some customers may avoid entering their birthdays on your website or email newsletter subscription form, you can make it easier if you don’t ask for the year and tell them why you are requesting it.
Then send your birthday customer a seasonal discount or gift with your best wishes.
Here’s a tasty one: Family restaurant chain Red Robin offers a free birthday burger as one of the perks of signing up for their Royalty program.
If you don’t offer year-round free shipping, making this a featured holiday deal on your website during may encourage visitors to buy from you.
If you already offer free shipping above a certain amount, consider lowering it for a special occasion.
You can remind customers that this is a special offer by having them enter a promo code at checkout or by showing them the normal shipping cost crossed out.
A photo contest on social media
Ask your followers on Facebook or Instagram to share festive photos with your product and tag you for a chance to win a prize. You could have followers submit photos from summer vacation, photos from Easter dinner, a favorite memento from the first day of school … whatever!
Link it to your business and it’s a win-win situation – your followers have a chance to win an award, and you get exposure and user-generated content.
A simple thank you
It’s always a thoughtful gesture to thank the people who make it possible for you to stay in business!
I really appreciate our customers and I always want to wish them a happy vacation and let them know if we are going to be closed for a statistic or a special event.
While this is not a tactic to get more sales, the more gratitude you feel and show your loyal customers, the better. Please take the time to send out a short holiday newsletter when appropriate.
As a business owner, it is your main purpose and what you focus most of your energy on. However, it can be challenging, especially when you’re so close to your brand, seeing what’s missing and making any necessary changes.
Now that you have some ideas on what to do for your customers, I’m going to share how you can run a successful Christmas marketing campaign.
1. Do your keyword research
It’s important to do keyword research every time you create content. You want to have a good balance of specific short and long tail keywords.
Don’t wait until the last minute to create your engaging content, especially for big holidays like Christmas. According to the National Retail Foundation, 40 percent of consumers start shopping on the 25th before Halloween.
Instead of stuffing your content, you should write for your readers and spread these well-researched keywords throughout your content. For special occasions, brainstorm the event + your product / service / timely offer + your location. Here are some examples:
To???? Valentine’s Day + gift cards + Vancouver
To???? New Year + women dresses + Mississauga
To???? Father’s Day + spa packages + Edmonton
2. Provide valuable content
Think about what your visitors will find valuable when creating website copy and articles as part of your seasonal marketing.
People are looking for solutions to their problems, whether it’s how to make spring cleaning easier or how to buy birthday gifts on a budget.
You can create a “top 5” list, collect the “most popular” products or services on one occasion, or post some “easy ways” to do something to get people’s attention.
Turn your keyword research into well-written and researched articles and guides that your customers will want to share on social media.
3. Be flexible and data-driven.
It is essential to capture as much data as possible during your seasonal marketing campaigns. Do people interact with your posts on social media? Is your website content converting visitors into leads and sales? Does a particular page get more traffic than others?
As you collect data, you can review your campaign performance to develop your strategy for other important dates and holiday promotions.
You don’t want to miss out on a profitable Black Friday or New Years opportunity because you weren’t sure how your campaign was doing.
As you can see, seasonal campaigns are about more than just placing store decorations or adding a greeting to your website’s home page. By creating meaningful campaigns that resonate with your target audience and following these three steps, your vacation can be happier. -and more successfulâ ?? -never.