Category: Digital Marketing
What is the difference between marketing and sales?
There seems to be a never-ending discussion between marketing and sales professionals as to what the difference really is between marketing and sales functions. Most of the time, both Business activity terms are used to describe any business. activity that is involved in increasing income. For little ones companies, with limited resources, there are often…
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How well does your marketing message translate?
You don’t have to look at the 2000 US Census results to see how diverse our population is becoming. Just look around you. The complexion of your workplace, your market, and the street where you live is changing, and for most industries, a target audience will include non-native English speakers. As more people from other…
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How to use social media for e-commerce
Your Guide to Ecommerce Social Media Marketing Having a social media presence is essential to building and increasing brand awareness, driving traffic to your website, and increasing leads and sales. But your accounts are not just platforms for sharing content and interacting with visitors to achieve those goals. From Facebook to Instagram, social media can…
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How to Promote Your Business on Facebook to Maximize Your Marketing ROI
“How do I advertise on Facebook?” “How much do Facebook ads cost?” These are the questions that come out of most people’s mouths before posting an ad on Facebook; they will most likely not convert if they are not doing research. Many marketers promote their business to the whole world, without targeting the right people.…
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Why are curtain walls suitable for a building envelope?
In 1929, the Empire State Building made the curtain wall system a very phenomenal concept for the building envelope and explained how this covering is suitable for any venue that wants to focus on natural light to enter the interior. Although, this type of system has been popular since ancient times where it was made…
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What is RankBrain?
RankBrain is a part of Google’s core algorithm that uses machine learning and artificial intelligence to help filter millions of search results. RankBrain was announced in late 2015, and this algorithm has become an integral part of how Google determines the most useful and relevant results for search engine queries. The concept of machine learning…
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Three keys to developing a personal brand
The Internet has sparked a trend called “personal branding.” The brand identifies and differentiates you, your company and your products and services so that you can stand out from the crowd, get noticed and get hired. Personal branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths…
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Add video to your website to improve your search engine ranking
If you are running an internet marketing business, chances are you already have one or more professionally designed websites, so with the advancement of internet technology, even if you are not a young internet savvy, nor are you a designer. Website An internet marketing guru, you can stick with the help of ready-made templates and…
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Email Marketing Tools: Why You Need More Than An AutoReply
Often times when running email promotions, it’s easy to overlook the many email marketing tools that are important to the process. Many people think that sending marketing emails is about having an autoresponder and that’s it. The truth is, you need more email marketing tools than just an autoresponder to be successful as a marketer.…
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16 Simple Ways To Grow Your Email List For Email Marketing
What is email marketing? Email marketing has become an essential tool for all online businesses. Email marketing is a form of direct marketing that uses email to promote business or fundraising messages to an audience. However, the term is used to refer; • Sending emails in order to establish the relationship of a merchant with…
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