Advertising car magnets: the pros and cons and how to do it
Advertising car magnets is a very affordable way to get your name out there to the general public. Just think – you’re driving down the road and thousands of people see your brand over and over again.
But what are some of the downsides of magnetic car advertising? And how do you make that sign, anyway?
First of all, the advantages of magnetic advertising are numerous. It’s relatively low cost, gets your name in front of a large group of people, and travels wherever you travel.
This type of display advertising is especially beneficial for local or regional service companies, such as home planning consultants or property management companies.
But think before you delve into this form of display advertising. There are some definite downsides.
For one thing, are you reaching your target market by displaying a magnetic sign? Just driving on the highway, you might not. When you have a niche or affinity market, this option may not be the best idea, unless you plan to spend a lot of time parked in lots where your affinity market is also present.
Also, magnetic signs can fall off your car. This happened to me! And if your body is fiberglass, it won’t work.
You may want to consider vinyl advertising instead if you are concerned about either one.
So now that you know the good, the bad, and the ugly of car magnet advertising, how can you get hold of a sign?
Google car magnet advertising or some variation of the phrase. You will find many companies that do an excellent job. Some do just one or two colors, others offer full color. Some companies have designs in stock that you customize, others have an online design program.
Be sure to check what technical considerations are necessary for your sign. Most websites list it in an FAQ section or a section dedicated specifically to that. If you have any questions, don’t hesitate to call and speak to their technical department. They can guide you step by step in what you need.
If you’d like to have a sign made for you locally, look at your local sign or copy store. Copiers are usually reasonably priced, although they don’t seem to be as competitive as online stores.
Consider opting for full-color designs instead of one or two colors. Color sells, especially in this internet age we live in.
Make sure to use your brand consistently. What does this mean? Make sure your logo is the same as your business card and your magnetic sign as your website. Then when a potential customer goes to your website after seeing your sign, they will immediately recognize that they are in the right place.
You want to have a strong marketing message. Don’t list too many products or services. Keep it simple. Remember, white space is good. In design, less is more.
In other words, if you clutter your banner with too many images and words, you will only confuse your prospect and see no results.
Make sure the fonts are legible. Make your phone number and / or website stand out by putting it in another color.
By designing and purchasing a car magnet, your advertising will reach new heights and your brand will sizzle!
