Category: Digital Marketing
Learn how to build a business plan and create your first product for your online business
Most internet marketers fail online because they don’t know where their business is headed or how they are going to get there (whatever their end goal is, usually making money online). Many novice internet marketers may experience some success at first, but will eventually fail. They will fail because they do not have or use…
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What is the first notice of loss and why is it important to both policyholders and insurers?
Most people and businesses are often unaware that when they first contact their insurance provider to report a theft, loss, or damage, they are actually contacting a first loss notification call center ( FNOL). FNOL call centers generally operate 365 days a year, 24 hours a day, ensuring that policyholders can easily report a loss…
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The four types of a modern hippie
The popular hippie counterculture that began in the 1960s was so popular that until now, the concept and culture still manage to live on. However, the years have also changed the counterculture a lot. Despite the attempts of authentic hippies to carry on and retain the genuine hippie spirit as they transition from ancient hippies…
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4 of the Best Instagram Photo Apps
Instagram’s popularity has skyrocketed as smartphone cameras have gotten better at taking photos and videos. Great photos or videos can help spark interest in your business and attract people. But the standard photos and videos you take with your Instagram account may not be enough to grab your audience’s attention. Instagram, more than other social…
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How and why to make a website compatible with mobile devices
On April 21, 2015, Google released a new algorithm update called “Mobilegeddon”. He punished websites that were not mobile-friendly. Google designed and released this algorithm update to place more emphasis on mobile-optimized pages. As a consequence, many mobile-optimized websites received a higher position/ranking in Google’s SERPs (Search Engine Result Pages). At the same time, websites…
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Direct Mail: An Old Marketing Tool With New Power
Looking for a better way to connect with current and potential customers in this multi-channel, technology-rich environment? Would you think I’m crazy if I suggest using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today’s marketers may dismiss it as a quaint relic of…
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Best Google Website Tools in 2018
Google Analytics In this digital age, the importance of data for a business/website should never be underestimated. In fact, without proper website traffic tracking, a business is literally at a loss, especially when it comes to optimizing the website and getting the most out of it. Whether your website runs in the form of a…
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Measuring training programs: cost versus benefit
For decades, companies have been struggling with the actual costs, benefits and return on investment of training costs. With With increasing online learning opportunities, organizations are seeing their focus shift from providing expensive on-site training programs to using new tools and technology now available. Businesses need to understand and apply business analytics to fully appreciate…
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5 Things an Entrepreneur Should Know About Branding to Create a Marketing Strategy That Works
Stop wasting your marketing budget! We’ve all done it — setting up a new social media account or shelling out for new brochures without really thinking about how that marketing activity will fit into a larger plan. So we wonder why it doesn’t work. The thing is, if you’re creating marketing communications and marketing without…
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6 Upcoming PR Trends
What public relations trends can help your progress and improvement? These characteristics of the trade can be difficult to master, but they can help you get a head start on the future of the business. Here’s what’s in store: Support competition at all levels. In the past, only top-tier managers were listed as industry insiders…
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