Category: Digital Marketing
SEO basics to improve website traffic
Have you just started a website and have no idea how to make it work? Don’t worry. There are many companies that offer their services that will help make your website work for your business. SEO stands for Search Engine Optimization and can be defined as the process of increasing the quality and volume of…
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Manage the Instagram timeline on the web
It will not be an exaggeration to say that Instagram is the most used social media platform in the world today. Users just need to register for free and they can enter the space of unlimited fun of Instagram photos in just seconds. But there’s a cliché that keeps Instagram out of reach for a…
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Advice on long-distance intercultural relationships
Lindsey and Juo met while Lindsey was studying abroad at Ewah Women’s University in Seoul, South Korea in 2015. She was there to study for a full year when, out of the blue, Juo messaged her on Instagram. Lindsey was hesitant at first, but she decided it would be a great way to make a…
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Medicus Driver – Is the Medicus Driver a legal driver?
The Medicus Driver is the best-selling golf training aid in history. The Medicus Driver, along with the Medicus 5-iron and Medicus 7-iron have a huge following among all golfers, both amateur and professional. The fact that they are golf swing trainers makes them even more attractive compared to other golf training aids. Over the years…
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Elements of Holistic Keyword Research
As Google continually releases search algorithm updates, proper keyword optimization on our web pages becomes more important than ever. Proper keyword optimization doesn’t mean overloading specific keywords on your pages. Rather, it requires a holistic approach to keyword research coupled with the semantic nature of indexing by search engines. The term “semantic nature” refers to…
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Astroturfing: Is buying friends good for you?
Who says you can’t buy friends? In the realm of social media, you can amass hundreds to thousands of followers overnight. Astroturfing, the practice of increasing your following on social media platforms such as Facebook, Twitter, Google+, Instagram, YouTube, and Pinterest, has become an internet phenomenon. It is the fastest path to popularity. The benefits…
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Endicia Software Review
Endicia is an online postage printing software system that is becoming more and more popular. In this article I will review the various pricing programs available, the advantages and disadvantages of using the software. Endicia is headquartered in Palo Alto, CA and prints over $10 billion in postage annually. Founded in 1982 by Harry Whitehouse,…
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The impact of the Internet on contemporary literature
Literature is basically everything that has ever been written. Anything from Homer’s early poems to today’s web pages can be considered literature. But for a specific sense, there are several types of literature. Literature can be written in a specific language, such as English literature, or written by a specific culture, such as African literature.…
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simplified marketing
One of the most entertaining things you can do in business is attend a meeting where a group of top executives start pontificating on the subject of marketing. It amuses me more to see people try to distinguish between marketing, advertising, branding, media, channels, markets, verticals, sectors, business development, sales, communications, public relations, etc. It…
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The position and role of the project manager in an organization
When searching a company organization to find a project manager, the first few results may be fruitless because no one with that job title can be found. The identity of the project manager is often hidden behind some other organizational role. This is particularly true for specialist internal projects where, for example, a person with…
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