How to build a brand, grow a business, and hone your presentation skills by mastering consistency
Consistency offers many rewards to the entrepreneur and his business. It helps improve your business skills, grow your business, and build your brand.
Running an internet business, especially on a shoestring budget, can easily leave you frustrated and demotivated due to paltry initial results. This phase of discouragement can totally ruin your business if you ignore the importance of consistency in business.
Every part of what you do with your Internet business requires you to persist and work even harder. Just a little more and a little more. Eventually, you’ll get to that point where the little more effort you put in becomes the straw that causes the spill. You will have reached the tipping point.
When I was putting together my first multi-faceted internet marketing product, I had a lot in my journal to work on the product every day. So, daily, I would do some of those things and continue the next day, and the next day, and so on.
I got to a point where I had finished every important thing I was supposed to do. This was surprising, as he would go through the diary repeatedly believing that there was something he hadn’t done. I can not find anything.
It was a wonderful feeling.
My point is that your business is like trying to push a heavy cart up a hill. Although it can be difficult, each step you take moves that bandwagon higher and higher, and your business, from a lower level to a slightly higher one until you make that last move: the tipping point.
Being consistent requires dedication, commitment and discipline and requires you to set a goal and go after it. No matter how small that action is, work on your business every day.
This may sound obvious, and it may not take extra effort to convince you that it’s important. I have believed in this idea for a long time, but I have not been practicing it for that long.
Recently, I was challenged by the remarkable feat accomplished by Bamidele Onibalusi, a 17-year-old blogger whom I interviewed when I was 16. As I write this, I would guess that he would have been in internet marketing for less than two years, but he has written over 300 articles. .
As of this writing, her website ranks in the top 12,000 on Alexa.
While I’ve always been a big believer in building traffic with articles, because it makes sense, I never really committed to writing, for whatever reasons. By contrast, I have been an active Internet marketer for seven years and have created far fewer items.
I wonder what I’ve been doing with my time.
There are other impacts that consistency can have on your business, more than I can cover here, but for the sake of this article, I’ll cover two.
1. Presentation Skill
Like anything you do consistently, your presentation skills will improve over time. As you persist, you will find that your thoughts become more organized and your expressions clearer.
Take Steve Jobs for example. If you look at the twenty-year-old introductory video of him that’s available on YouTube, you’ll see how he’s improved over the decades. Steve Jobs in 1984 was charming, but he was even more refined in 1997.
The Steve Jobs who introduced the iPhone in 2007 was even better again.
When great ad writers like Drayton Bird, Clayton Makepeace and John Carlton look back on their old copies, while they were the best when they produced them, they see a thousand ways in which they could have been improved.
That is the reason why I write articles myself. Of course, I could outsource these jobs and I do sometimes, but I do them mostly just because I know I get better as I do them over time.
You don’t buy experience; you get it by doing.
If you avoid doing your own presentations, you become adept at finding and managing people who do things for you, and that’s valuable, too. However, when you make your own presentations, when you write your own copy, you become an expert in presenting your ideas and products to the market.
This is priceless because no other person can present your products with the enthusiasm that you have. It is your product, you created it, you have seen it grow from the beginning and you, like no one else, know how it can change the lives of users.
2. Brand
You build a brand by consistently wearing the things you want people to know you for.
You can do this in many ways.
Your unique selling proposition (USP) is one way to build a brand; its central myth is another, and there are other forms as well.
We’ve all become familiar with brands like NIKE because of their constant use of the check mark and the phrase ‘Just do it’, and Johnny Walker and the phrase ‘Keep walking’ because they use it so often.
We get to know the story of Steve Job and the central myth behind the Apple computer brand due to the consistent telling of the story.
The relevance of consistency to a business sounds obvious, but in truth, it’s harder to be consistent than it is to admit its importance.
For me, I believe that knowledge of this type is more important for the Internet entrepreneur or marketer than the search for endless marketing tactics as practiced by so many people.
If you look at the right places on the internet, I think you can easily find information on how to use ClickBank, how to master Facebook or Twitter, or how to build a list. I also think you can easily see the results by turning instructions into action.
However, when it comes to being consistent, or to issues that run deep in the personality of the entrepreneur or Internet marketer, it takes a lot of work and challenges your natural inhibitions.
