Product launch secret: 6 elements for a spectacular pre-call
If you’ve seen a few product or program launches, you probably realize that most people use a preview call or webinar to kick off the launch, drive traffic, and build buzz.
The preview call helps you introduce your program to your potential customers and gives them the opportunity to get to know you and your materials better. It’s a great way to build and improve the “Know, Like and Trust” factor, and whet your audience’s appetite for more knowledge that you’re providing in your product.
Here are the 6 elements to include in any preview call to help you engage your audience and increase sales:
- Your history – is a great way to give your audience the opportunity to reach to know Y I like it you, building like this confidence. Remember, emotion is what drives decision making. Be sure to tell a story that is related to the product or program you offer and is relevant to your target audience.
- The pain point of your target audience – take advantage of emotions and what is the cost of not taking action.
- valuable content – people are taking time out of their day to listen to you, you want to give them something valuable. This segment should occupy the majority of your call. The content needs to be relevant to the show/product you are launching and you want to whet the appetite of your listeners. Some people are afraid to give away the farm, but know that there is much more to it than happy people who are buying from you. In reality, you want people to think “if your free content is that good, I wonder what I can get when I pay for your program or product.”
- One way to “not give away the farm” is to focus on raising awareness of the problem your program is designed to solve; until people recognize that they have this problem and that this problem is causing them pain, your program is irrelevant to them. In this case, your content can focus on the “what” and “why”. When you get to the “how,” give your audience an action step or two that they can easily try and see results right away. By following your advice and getting results, they will see you as someone credible and someone who can lead them to success.
- Your program or product – highlight the benefits and results of your offer, again, tap into the emotions of removing or resolving the pain.
- social proof – Testimonials and success stories. You can even invite your customers to tell their stories on the call.
- motivating – give people a reason to act immediately. For example, limited time or quality bonuses, prices for early booking. You can even do a “door prize,” like a special discount, for people who are live on the call. You can announce that you’re giving away an “entry prize” ahead of time to get people to actually score live. (Think how many times you’ve signed up for a call, downloaded the recording, and never “moved”!)
To go the extra mile, engage your audience in the call by creating a worksheet they can complete during the call, or open the call for questions and answers.
