The display mannequin in the retail store environment is an effective sales tool
They were the subject of a cheesy movie that became one of the biggest hits of 1987. They were the subject of an even cheesier sequel from 1991. They have also arguably become one of the most prominent and powerful tools among retailers. successful clothing stores around the world. And mannequins continue to play a growing role in clothing retail today.
Beyond being unlikely movie stars, mannequins are among the most effective sales tools in a clothing retail environment. But mannequins don’t just sell the clothes they’re wearing. Actually, they are also important tools to sell all the clothing around them. Mannequins show customers what the store is about and create a picture in their minds of what to expect from the clothing the store offers.
The most important thing mannequins provide is a beacon for certain areas of the store. Mannequins dressed in a certain way tell people who are in tune with that particular style that this area of the store is for them. They are also the most visible items in the store from the outside. This is especially important in large shopping malls where the window display is the name of the game.
It is important for retailers to think of their mannequins as an interior design element within the store. Mannequins are important tools for all clothing retailers because they contribute to the overall atmosphere and personality of the store. More than any other item in the store, the way mannequins are positioned and dressed tells passersby and shoppers what kind of customer your store serves. Make sure the appearance of the mannequins supports the mood and flavor you are looking to create in store.
The most important thing to remember is that customers see their favorite shopping destinations as reflections of their own personality. As a result, it is important to use mannequins to display your products in a way that your target customers can identify with.
