Why Salesforce is the best platform for all your CRM needs
As a business grows in size, so does its customer base. Therefore, for all companies, CRM (customer relationship management) has become an undeniable or main concern in dealing with their growing number of customers. Many extensive CRM platforms evolved in the market under the name of Salesforce, MS Dynamics, Oracle or Netsuite to help companies close more contacts and gain a solid base of good customers. However, of the lot, Salesforce is the notable CRM platform that is redefining and reshaping customer relationship management with cloud computing and on-premises systems. Today, most companies are turning to Salesforce for their CRM needs because of its breadth, cost effectiveness, and specific customer retention models. Customer acquisition any day costs more than customer retention. That’s why companies that want to keep their customers loyal seek the help of Salesforce consultants for a suitable CRM strategy to implement with Salesforce.
While it’s clear that Salesforce is the software for the modern business age, addressing the needs of both small and large businesses, here’s one more look at all the crux of the benefits it offers.
Customizable from start to finish
Salesforce simply doesn’t help companies meet advanced CRM needs by providing high-level processes for sales, customer service, and marketing. It also helps them take care of other modern aspects of CRM by working as a PaaS (Platform as a Service). It allows companies to build custom apps based on their needs and easily integrate them with their native Salesforce CRM for more functionality.
Helps manage customer data holistically
With Salesforce, no business has to wrestle or struggle with huge silos of customer data. They can have all of their customer data stored in one place and use it as needed to unlock all sales opportunities. It helps executives from marketing teams integrate with all customer service departments with apps and collect data generated at key points of interaction.
Collaborate with the sales and marketing departments.
This benefit is crucial for small businesses because it becomes very expensive for them to manage sales and marketing data in separate silos. Also, it is not more viable either. The collaboration of the two and the connection of all their functions on a single platform is essential to give marketers a unified view of their customers’ activity. This efficiently helps both departments to share information in real time and make decisions much faster.
Allows third-party integrations
Companies often need different third-party solutions to make their approach to customer service more effective. Salesforce comes with an unlimited marketplace for third-party apps, by the name of AppExchange. With over 5,000 application solutions, it helps businesses extend CRM functionality in many areas, including finance, ERP, human resources, marketing, analytics, and more.
Provides a mobile-ready CRM solution
Probably the first of its kind, Salesforce is a powerful and cost-effective CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps businesses explore all fully responsive solutions to reach customers anywhere, anytime, and through any medium. From email campaign personalization to direct mobile targeting (using SMS, push notifications, group messaging), help marketers kick-start it all by adding ‘mobile’ to their campaigns.
Salesforce’s competition as a CRM is a never-ending story. While these advantages show why it rose to fame among businesses in a very short time, you shouldn’t miss out on the other factors that also made it the number one CRM in the world, such as scalability, simple user interface, intuitive dashboard and the broad community for support.
