4 ways to focus on mobile micro-moments and increase your sales
The goal of each brand is to create a strong bond with customers whenever they need them. Keeping your brand visible to your potential customers for multiple micro-moments is crucial to your brand’s success.
Micromoments refer to a short attention span that any potential customer uses on a mobile device to buy, search, or view something.
Mobile is no longer just a trend and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and increase your sales:
1- Identify the right micro-moments for your brand
According to Cassandra Wesch, founder of digital media agency Upward Ecommerce, “Identifying opportunities to share relevant micro-moments with your customer makes it easier, faster and more fun to connect with your brand.”
For a hotel owner, it would be great if customers could check in right away without having to wait in line.
From the customer’s point of view, the micro-moment occurs when they are on the road and want to get into a hotel room without having to wait in line to check in.
Well, you can do just that with the help of the Starwood app. Customers can register directly on the app.
As soon as customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entrance and you can walk right into your room. That’s an amazing way for a brand to help customers in a micro-moment.
2- Your brand must be seen whenever the potential client needs you
As a brand, being present at all phases of the consumer journey, not just when someone is ready to buy, is where the greatest opportunities exist. Google has defined four micro-moments that represent all user needs.
I want to know moments: the consumer is exploring and researching, but not yet in the buying mindset. They are looking for useful information, educational resources or inspiration.
I want to go moments: The consumer is looking for a local business or considering buying a product at a local store.
I want to shop moments: The most important shopping moments are when shoppers are ready to make a purchase and may need help determining what, how or where to buy.
I want to do moments: These refer to moments when buyers seek help to do something or learn something new.
3- The mobile is the new shopping assistant: your electronic store must understand this
Americans are shopping online, allocating their shopping budgets to browsing, extending a regular five hours a week to shopping online.
Sprint, the telecommunications company, found that one in four people who click on its mobile search ads end up being physically present at a Sprint retail store.
As a business, you need to optimize your website for mobile devices and have an app that helps you connect with your customers in real time.
Uncovering the different mobile search queries potential customers are using is essential when locating your brand and further optimizing your business presence for more sales.
4- Deliver relevant messages and harness the power of SMS marketing
In this age of mobile connectivity, it’s important to harness the power of SMS marketing to improve your business visibility and increase sales.
Every year an average of 8.6 billion text messages are sent and these messages are read in 5 seconds. This is a great opportunity to explore where people can read your message seconds after receiving it.
Tools like TextMagic are great for automating SMS efficiency and reach. You can easily build a one-on-one dialogue with your customer using dynamic incoming SMS messages.
When sending messages, it is recommended to follow the following tips:
Segment your audience and send the right message to the right customer.
Send messages that have limited time offers that expire soon. This will drive instant actions.
Send triggered messages based on user action. For example, if the customer put some items in the shopping cart and didn’t order them, you can send a triggered message with a special discount to persuade the customer to place an order.
The mobile is no longer in its adolescence. Your brand must understand the real power of mobile micro-moments and must ensure that it is present at all times based on customer needs.
