Article Marketing as a Great Traffic Driving Strategy
Article marketing is a very sure way to drive quality traffic to your website. Being an internet marketer, you must know that generating traffic is absolutely KEY to your business. It is the lifeboat of your business and the amount of time you spend on this exercise will determine your success!
I like the analogy that one of the internet marketers makes: if you have the most fantastic store with great products located in the middle of the forest, NO ONE will know about it. Same thing here, if you have the best website ever, but you don’t drive traffic to it, no one will click on it, because they just don’t know!
There are all sorts of paid and free, online and offline strategies for how you can drive traffic to your website:
– Social networks (Facebook, Twitter, Google+, etc.)
– Classified Ads
– Advertising in electronic newsletters
– Magazine articles
– Networking seminar
– Business letters
– Etc
Here I would like to talk specifically about writing articles. Why is article marketing so important and how can it help you drive traffic to your website?
– Article Marketing when done correctly will attract the type of readers who are interested in your area of expertise
– Who, in turn, could click on your website (below your resource box),
– Like,
– And eventually get on your list!
That is the formula. The great benefit of article marketing is that it helps you build your brand/name and build your confidence levels in your business field. Your readers will definitely appreciate that you do your research and spend time fully expounding what you have to say! If you stay consistent with the quality of your articles, you might even get on your favorites lists, which is exactly what you want to achieve with article marketing!
Some rules you need to follow to make sure people bookmark your profile and become your fans:
1. DO NOT SELL on your items! People search for articles when they need information. They don’t want to buy anything, they want to find valuable data to help them in their research.
2. RESEARCH before writing an article. You want to position yourself as an expert in your niche. If you are new, you realize that you need to learn first before preaching. Readers won’t come back to you if they find out that what you’re talking about doesn’t really work or doesn’t exist or works differently than how you present it in your article.
3. Be sure to CHECK YOUR GRAMMAR. Honestly, there is nothing worse than reading articles by self-proclaimed gurus and finding numerous typos and grammatical errors in their work.
4. WRITE RELEVANT CONTENT. If you are an internet marketer, you are better off only writing about internet marketing. You don’t want to start discussing skin products in your articles, as your readers will be confused about where your expertise lies.
Now how can you drive traffic to your personal website with the help of Article Marketing?
1. Once your articles are approved by the article repository and distribution service, you will also need to reuse them as your blog. Be careful here and don’t just copy and paste what you have in your article to your blog. The article is more of a formal writing, while on the blog you should also put some personality, a call to action and some light promotion. Another reason not to blindly duplicate content is that Google can penalize websites that produce duplicate content by removing the page from its index or lowering its search ranking. And in today’s world, you are who Google thinks you are!
2. Publish your article on your social networks
3. Email your article link to your subscriber list
Article marketing won’t drive massive traffic to your website, but it will drive quality traffic! People who have read your article and clicked through to your website are more likely to be interested in what you have to offer!
