Barbados promotion and travel
Barbados continues to be highly sought after by tourists seeking idyllic Caribbean getaways, especially during the next couple of months. With a massive influx of visitors expected on the island to see one of the biggest cricket spectacles the world has ever seen, it is the island’s job to be as diligent with the online representation of Barbados as it is with the physical infrastructure. from the country.
Vacationers will want to come armed with a tremendous knowledge of the island, its culture, and all there is to do. Since their goal will be to travel the length and breadth of the island without hindrance, they will prepare extensively before arrival.
As displayed on the popular search engine Google, it is estimated that up to 90 million websites are available to those searching for information on the keyword “Barbados”. Brett Callaghan, Managing Director of Totally Barbados, has noticed a substantial increase in visitors to his site since January. Browser favorites online include accommodation, car rental, sightseeing (particularly using the interactive map), attractions, things to do, and the calendar of events. Its 840 information-rich pages make it easy for visitors to discover and experience all aspects of Barbados.
In an effort to better meet the needs of this audience, Mr. Callaghan has used strategic search engine optimization skills first and foremost to better be recognized by the various search engines. Second, this ensures that visitors can easily locate the desired information quickly and effectively. To cater to the large influx of tourists, Totally Barbados has included pages on education, business, restaurants, beaches, and photo galleries, to name a few.
Although it is clear that the increase in website visitors can be attributed to those coming for the cricket festivities, it is interesting to note that locals also account for a large part of the daily traffic. Mr. Callaghan has identified that as many as 12.76% of his website visitors are actually locals.
People are interested in the events, particularly over the next 2 months. With approximately 200 events scheduled in Barbados for March and April, locals and visitors alike will appreciate an informative calendar of events showcasing all there is to do on the island. TotallyBarbados.com has sought you out to meet this need by making it easy for organizers to add events for free.
Companies should be aware that in trying to highlight Barbados as a top level cricket destination they should not neglect promoting the island as a whole. Mr. Callaghan wants to ensure that he remains committed to showcasing all that Barbados has to offer and as such TotallyBarbados.com has made this his primary focus.
In an effort to inform major players in the tourism industry about Internet trends, Mr. Callaghan will make a presentation to the Barbados Hotel and Tourism Association on Wednesday, March 14, 2007 identifying the habits of information seekers about Barbados. He will not only identify what has made Totally Barbados successful in your business to promote Barbados, but also offer businesses solutions to improve their online visibility.
