Benefits of advertising with pay per click programs
You’ve probably noticed those pay-per-click (PPC) ads that appear at the top and sides of your screen when you search the web, but have you thought about using those little ads to market your own online business? Well, there are a number of advantages with PPC programs, the most popular being the Google AdWords program. Let’s take a look at four of the main benefits.
Instant Traffic – Perhaps the most beneficial reason for setting up a paid advertising campaign is the ability to drive a new audience to your website almost immediately. Organic SEO, which relies on various techniques to get a web page to the top of search results, can sometimes take months to produce significant leads, but a PPC program can produce results right from the start. If used in conjunction with an SEO strategy, it is possible to respond to the advertising campaign to attract visitors until a page begins to appear at the top of natural search results.
Analytical Software – To determine the effectiveness of a campaign, you can access comprehensive performance reports, which will detail all aspects of a PPC ad and its performance. If an ad campaign is found to be underperforming, this provides the data to help adjust ads as you see fit. Low-value or ineffective ads can be adjusted or closed entirely. If an original set of keywords isn’t delivering the expected results, a small amount of tweaking often helps you create better-performing ads. Being able to weed out the ads that aren’t working and replace them with the ones that deliver the best results is critical to a successful PPC campaign.
Budget flexibility: You, the advertiser, have full control over the cost of each PPC campaign. Paid advertising works on a bidding system, with costs calculated per click, which means you only pay for the clicks your ads actually receive. A large number of variables are taken into account to determine the cost per click, and some include the industry in which you are advertising and the level of competition. Setting a daily advertising budget gives complete control over costs, where budgets can be set as low as $10 per day for a small campaign.
Precise targeting: In addition to having the ability to control the price of a campaign, it is also possible to target by location or geographically. For example, if you want to provide a service only to a specific area, it is certainly possible to do so. Similarly, if you only want to advertise at a certain time, that is also possible. Enormous control is given to almost every aspect of a campaign, and these ads can be set up in a matter of minutes.
