Chiropractic Brochures: 7 Tips You Need To Know
Making chiropractic flyers is just like making flyers for any other type of business. Many industries enjoy the benefits of brochure printing to enhance their brand and image, develop new leads, and create predictable marketing campaigns in terms of ROI. However, you need to make sure that your booklet printing job goes off without a hitch. Many of the common issues and problems that occur in brochure printing can actually be avoided very easily. Here are seven tips on brochure printing for chiropractic practices to help ensure your brochures are the best they can be without having to order reprints!
1. Always check with your printing company for their printing standards and guidelines. Every printing company is different, so you’ll need to make sure you know what their bleed size is, what resolution they need for the images, and what format they need the files in.
2. Be sure to check that all images and fonts are embedded or expanded within the files. This will prevent missing images and incorrect fonts in your brochure printing job. The printing company may not have the fonts you do, so to ensure your text comes out just the way you want it, embed the font in the file or enhance the appearance of your text.
3. Always check the little details in your chiropractic brochure. Spelling, punctuation, and grammar are vital elements of any flyer design and must be 100% accurate to avoid giving your business a bad face to potential customers.
4. As the owner or manager of a chiropractic business, you are probably used to long and complicated words in your daily work. However, your clients are not as aware of back problems and such. It’s a good idea to use common terminology whenever possible to make sure your customers can understand you. Your brochure won’t attract someone who needs your services if they don’t realize they need it.
5. Many people who suffer from back problems and other conditions that require chiropractic services are often unaware that a trip to their clinic could help. Make sure your chiropractic brochure includes information on symptoms like headaches that many people don’t associate with back problems. This will help people realize that they need your services.
6. Make your flyer designs look clean, crisp, and professional. People need to be able to trust that you are a professional company. They want to know that you are smart, confident and professional and to know exactly what you are doing so they can be sure that it is going to provide them with medical benefits and not end up breaking their back. Choosing the right flyer design can make a world of difference in the way your customers view your business.
7. Finally, no chiropractic flyer printing project is successful without the help of a dedicated distribution strategy. You need to make sure that you use a variety of methods to make your business stand out. Use direct mail and newspaper inserts as your main distribution methods. Also, try leaving packets of brochures in special areas for brochures, such as health stores, coffee shops, health food stores, and other medical establishments.
