How do smartphones allow the use of mobile applications?
Before we go into details, let us first understand what exactly mobile apps are.
A mobile application is a computer program designed to run on smartphones, tablets, and other mobile devices.
These apps are typically available through app distribution platforms like the Apple Store, Google Play, Windows Phone Store, Blackberry App World, etc. Users can download the desired apps from these platforms to the target device.
Applications make it easy to access information. Instead of going to a browser to get information, finding it using an app is easier and more convenient. This is also important as people spend more time on their phones and tablets than on their desktop computers. It’s important to note that they spend this time on mobile apps rather than mobile browsing.
One of the triggers for this increase is the easy accessibility of high-speed Internet. It is one of the most readily available facilities and is provided by almost all service providers. Because of this, consumers are spending more time than ever on apps. Over the past two years, the rapid rise of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more engaging and sophisticated apps to capture their attention. .
Almost every professional and student today carries a smartphone. Its use can vary from sending emails to colleagues or sending text messages to family and friends. Aside from that, apps are also being used to find information and be entertained. All this is due to smartphones that allow the use of mobile applications. Almost all people navigate more through the 3.5-inch screen than their computer screens.
When looked at closely, it showed that people use their smartphones beyond calls, emails, and texts. They use more apps, which clearly indicates that apps dominate. Users spend, on average, 82% of their mobile minutes with apps and only 18% with web browsers. They download around 40 apps on their phones (out of over a million available) and regularly use around 15.
The popularity of mobile applications has been on the rise as their use has become more and more widespread among mobile phone users. A May 2012 come score study reported that during the previous quarter, more mobile subscribers used apps that browsed the web on their devices: 51.1% vs. 49.8% respectively. Additionally, the researchers also found that mobile app usage correlates strongly with user context and is dependent on the user’s location and time of day.
To conclude, one thing is clear: the applications have won and the mobile browser is in the background. Now every company in the world, including Google, is adjusting to that reality.
