How To Get Traffic From Facebook: 6 Guidelines To Drive Visitors To Your Website
Much has been said about social media and its role in helping online entrepreneurs drive conversion and sales. However, it’s not after you’ve tried Facebook or Twitter that you realize their true value for your online marketing campaign. Therefore, you can use traffic from Facebook to generate sales for your business and increase your results.
But how? Below are some of the general guidelines to make sure you are using this tool correctly.
1. It’s all about the profile
Your profile is what represents who you are as a business or company on Facebook. So it could be your ticket to success or your quickest route to disaster. Everything will depend on how you create your profile that would generate traffic to your website and increase your sales.
The key word here is to make your Facebook profile interesting. If not, how do you expect to be popular? Also, when you’re interesting, you make people want to hear what you have to say. Those are essential first steps that will enable you to influence your buying decision later.
2. Provide information and updates about your profile
In addition to the ability to make people like you, you also want them to trust you. Therefore, provide a lot of essential information on your Facebook profile and be careful not to reveal too much. Just provide all the basics that will help potential customers get an idea of what you do and how they can benefit from you. If you have a website or blog, you can also link it to your Facebook profile to drive lots of traffic to those sites.
3. Build your network
Once you’ve completed all the internal processes, it’s time to expand. You can then start adding friends and contacts to your Facebook network. However, you have to be smart when adding friends. Look for people who share the same interest as the niche you are trying to promote. Thus, it will be easier for them to convince by adding you and even generate conversions in the long term.
4. Update often
It wouldn’t do any good to set up your profile, provide you with some basic information, then add a few friends to your network and just shut it out. Facebook, and all other social networking sites, is exactly that: it’s a place to socialize, interact, and build networks. Therefore, it is important that you update your profile frequently so that people are aware of the latest activities within your company or the industry in general. They will be grateful to you!
5. Use Facebook apps
Facebook offers a long list of apps that are one of the few things that have made the site the leading social networking platform on the web. So, you can use this free tool and take advantage of that intense level of traffic that they are generating to your advantage. You need to be smart in choosing which apps might prove beneficial to you in some way.
6. Create a group
Starting a group on Facebook is also one of the newer trends and it would guarantee you a lot of traffic. You can start a group about a particular niche, and then add people who might share the same interest. So, you can use this space to promote your website or blog and other businesses, share events you are organizing, or let others know essential information about the niche.
