Local search is enhanced by business listings
Business Directory Listing is one of the best sources of free advertising for local businesses according to Silent Seller, an internet marketing company that can make your website stand out. By doing business directory listings on multiple business directory sites, you can get more customers through website optimization. This should be part of your local internet marketing. Silent Marketer can provide you with photo uploads, video testimonials, and viral videos showcasing your business.
One of the best ways to get free advertising today is through Google, Yahoo, Bing search engine listings that are fed by a universal business listing to mobile information providers like Onstar, Telematics for In-Car GPS , 411 Listings, SuperPages, Mapquest, FourSquare, Gowalla, AOL, and CitySearch, which provide basic business search listings that you can find on your mobile devices, such as iPhone, Blackberry, and Android smartphones. The business-to-business listings in UBL are used as the basis for the underlying business directories. You can find local businesses when you’re also searching the web at a variety of business directory locations like YellowPages.com and Google Places.
It’s important that you maintain a consistent business listing on Google and other web properties. It’s a smart move to have the list content EXACTLY the same everywhere you have it on your Google Places (Maps) List and UBL List to maintain consistency in spelling, punctuation in the Universal Business List as you your linking and findability improves dramatically, especially for citations in local search, which tends to allow you to rank higher, the more citations and customer testimonials and comments you have.
Universal Business Listing gives your business the ability to list your business profile once, and UBL will then submit your business directory information to various local search engines such as Yahoo! Local, YellowPages, Super Pages, Google Places, in fact all of the major online directories, search portals, data aggregators like Acxiom and Info USA, and the national 411 database. Unlike traditional business listings that require a business phone line, UBL allows you to list your online or part-time business, your cell phone, your website, and your email. Listing your site in many business directories ensures that the information in your local business directory is accurate, timely, and everything you need to make your business visible on the Internet.
With this layout you can get the best possible exposure for your company’s public business information and touchpoints. This includes full product and service description, locations, website URL, email contacts, certifications, and awards. UBL is perfect for those who need to have mobile phones listed in local and national 411 directory assistance.
Do not waste all your time registering in Search Engines, Portals and Online Yellow
Pages where you can get multiple business directory listings for free through a source that is easily updated. This is different than traditional print Yellow Pages where businesses are restricted in the type of information they can submit and in turn how it can be found (business name, address, phone number, fax number, URL and category) and restricted to the annual publication. Success in local online search requires providing more multimedia and opportunities for promotion and customer engagement.
Interactivity through reviews, videos, and photos is especially important when considering how online and mobile users search for local information and how local search algorithms work in search engines. Your listing becomes the information tool used by Yelp, City Search, Facebook Places, Zagats, and other location-based systems. That is the true value of a business directory listing.
