successful internet marketing
Are you still trying to find your legs while searching for a successful internet marketing technique? There is one important factor that many people need to strictly follow. Not only do you have to do your research and then write a business plan to develop your strategy, but you also have to figure out how to pace yourself if you want to achieve any kind of internet marketing success. Here is a brief analysis of three basic styles of work.
1. The slow, ‘do it’ approach
It seems that the slow and somewhat steady style is the way most people approach internet marketing. You may have heard the old Chinese saying, “a journey of a thousand miles begins with the first step”, and that is very positive advice. But we’re not talking about social change, we’re talking about internet marketing.
If you just take those first few steps and then stop to rest, take a few more steps, stop and rest, the internet will quickly bypass you and your goal of a thousand-mile journey will quickly become a two-thousand-mile journey. Ending up with you less and less motivated.
Since you’re not building any momentum with your project, everything seems to drag on and endless distractions continue to suck up your time and energy. Inevitably, you will become discouraged by your lack of progress. So what ends up happening is, you sort of step back to think a little more, when another shiny object appears, and you’re like, “hey, that looks more interesting anyway.”
And the pattern repeats itself.
If you’re building a ship, the slow ‘make it’ approach can work in your favor. But this is not the best way to achieve internet marketing success.
2. The all-consuming action approach
This is where you take massive action and literally lock yourself in for as long as it takes, a week, a month or more, and focus solely on finishing your project. Most people cannot do this as you need the financial resources and being able to commit full time. And I must add, have certain personality traits. Unless you have those traits, you will burn out very quickly and drive yourself and others crazy.
Not to rain down your massive action parade, but this approach does not guarantee that your project will achieve Internet marketing success. It is true that if you make a good product and the timing is right, you can make massive profits. It is also true that you can take every dollar you have, play the lottery and you can win.
But if you can juggle all the variables, friends, family, money, time and have put together a solid business plan, massive energy, drive and results, it can be exhilarating.
3. And then there’s the micro-burst
This is when you commit to blocking off periods of time where you only work on your project. It could be three hours several nights a week, a full day on your day off or… But the key is that you don’t allow distractions. This internet marketing technique allows you the best of both worlds. You end up working intensely for a short period of time and it still allows you to have a life. Break down your project, so you can see what needs to be accomplished.
Are your areas where you will need outside help? Do you need to outsource? My personal preference is to start on those areas right away so I don’t end up getting bogged down and unnecessarily frustrated later on.
With the micro burst, what you end up doing is building momentum and really seeing the progress being made. This gives you even more motivation and energy to keep moving forward. Once you’ve tracked and completed your project, you can slip into the slow but steady focus as you prepare for your next micro-burst of activity.
No one except a guru who is trying to sell you his latest get-rich-quick scheme will honestly tell you that internet marketing is easy. To really learn successful internet marketing techniques means that you will have moments of failure and frustration.
Some people will have a steeper learning curve than others. Sometimes it’s nice to take a break and look at the big picture.
And the reality is that there is more to life than internet marketing. Just keep in mind that you can benefit from everything you experience. Life isn’t just about a cup half full or half empty, it’s about living.
And whatever you do, go live it.
Do not be afraid
Billy Ojai
