The benefits of guest posting on a small business blog
Guest blogging means posting an article on someone else’s website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages.
Benefits for the blog owner
build relationships. Allowing guests to post on your business blog opens the door to building relationships with others in the industry, as this is a form of networking and this can lead to profitable joint ventures.
increase traffic. Having a guest blogger who has a loyal fan base who posts on a small business blog will drive people to your website. The fan base that the blogger has will follow their article when it is published on your blog. Therefore, more exposure for your business.
variety of content. Every blogger who posts on a small business website will have different perspectives and different writing styles. The benefit of this is that the blog will not get boring.
Increased guest blogging opportunities. Guest bloggers writing on a business blog often ask the business owner to guest post on their blog post. This is very important because you benefit from a larger audience, increased traffic, and a better reputation and credibility for you and your business.
A chance to relax. While blogging is rewarding for business, it is time consuming as you have to create quality content on a regular basis. Having guest bloggers write for you from time to time gives you a chance to relax and focus on other business aspects.
Building Credibility. In every business niche there are experts, having a reputable guest blog on your business website will increase the business credibility of potential customers. Getting a high-value guest post is actually a very strong endorsement for your brand.
Benefits for the guest blogger
Search Engine Boosters. Blog owners must include a link to a guest blogger’s website or blog at the beginning or end of a post. Over time, these backlinks will increase the blog’s value in search engines, making the blogger’s content easy to find.
network channel. Guest blogging gives the blogger a spotlight on all the major players in their niche. Most influencers are well connected and by the time they trust you to guest blog, their followers will trust you too. This potentially opens up new business opportunities.
Huge Social Networks. Blog owners share their latest content with their followers on social media. When your article is published, many people on different social networks will notice your post. This is a great opportunity to build a following on social media.
More Guest Post Offers. A blogger who manages to land a guest post on a leading website is likely to be approached by other leading blogs for guest posting work… especially if their post received a lot of shares and comments.
Improve blogging skills. In order for a blogger to be published on leading blogs in their niche, they must produce high-quality content. Therefore, they must follow the submission guidelines that will improve their experience and the engagement that is needed in the best blogs.
