Using offline marketing strategies for online business growth
Because it is relatively easy to start and operate a web-based business, many web-based business owners completely neglect any non-Internet-based means of marketing. Of course, adding some offline marketing strategies to an already successful online marketing campaign can do wonders for your business. In fact, we’d go so far as to say that if you’re not currently using offline marketing methods, then you should look into it. With a little creative thinking, well-placed trust, and properly placed promotional items, you can effectively market yourself nationally.
Two recommended offline strategies
The strategies we have listed below can be used as an effective way to incorporate offline marketing into your overall marketing plan. Implementing these will lead to an increase in exposure and possibly sales! let’s do it
Offline Strategy #1: Host Webinars
Of course, to do this you need to keep a few things in mind. Are you good at what you do? Does this mean good enough to educate? And are you passionate about what you do? With these two items, you can create greater awareness of what you do in the public eye by educating others about the unknown secrets of your industry.
Examples of seminars
Maybe you are an excellent copywriter? Perhaps you’ve mastered a way to be a consistent affiliate sales leader? Is it suitable for creating web graphics for websites, logos, etc.?
I think from the list above you can easily understand what I am trying to communicate. Each of the things in the list above are assets that can be taught to those who seek to learn. It’s really just a matter of making sure there’s a market for your information, and of course the perceived value of learning it.
The perceived value will determine what you can generally charge for admission to the seminar. In most cases, you’ll find this to range from $20 to $2,000 or more. However, for our purposes and considering that this is your first seminar, we will look for it to be free or very low cost.
The process
By creating a free or low cost webinar you can attract many more attendees and of course establish yourself as the expert. Of course, you should also make sure you have a plan in place to collect emails and/or other contact information. The general idea would be to add them to a newsletter and/or information course. In both cases, they should become part of your marketing funnel and eventually have the opportunity to become customers.
Off Line Strategy #2 – Promotional Items
When you think of this strategy, we want you to think of a business card. Only in this case it can have a very different shape and size. I mean, if you think about it, anything with your company contact information on it would qualify as a business card, right? Some of the most common items used for this type of promotion are mouse pads, pens, coffee travel mugs, and bumper stickers. Keep your target demographic in mind and try to use elements that appeal to them.
By simply adding these two offline strategies to an already successful marketing plan, you can expand the reach and reach of your marketing efforts. This two-pronged approach can easily increase your exposure and eventually lead to more sales. With a little creative thinking, you can make a bigger impact by using offline and online marketing.
