Writing Powerful Articles – Piggybacking Into Holidays Writing Seasonal Articles
Taking advantage of the festive seasons or events to create news is always interesting. When looking at press release sites, you’ll see many creative ideas that contain little more than a little bit of information related to specific promotions.
If you use email marketing, you can also use holidays to plan your marketing and promotional calendar. For this reason, your company can offer a special promotion at least once during a month if you really want to do it.
E-newsletter, which most marketers use as a form of email marketing, always needs more content and articles. Linking an article to a specific holiday allows you to have a story angle to offer as content. Later, you could also use the same reason to inject a sense of urgency for a coupon or discount during the holidays. It could also be an offer that ends 72 hours from the date of publication to celebrate the special day.
The Internet is a global place. If you’re in the UK but targeting buyers in the US, you can easily track down holidays in another country by doing research on the web. For example, searching Google for “holiday calendar” reveals a list of sites that provide dates and full day names.
A piece of advice: plan your promotional efforts in advance. That is why it is very important to have a promotional calendar. You don’t want to overwhelm your readers with constant promotions from week to week and month to month.
Plan the dates first. You have months of time to think of ideas on how to use those dates for promotions. Look at what your competitors and others in other niches are doing.
Use your journal of ideas or stories to grab your readers’ attention. Holidays are usually a story in itself, by telling your own stories, there is also a personality factor that builds a relationship with readers.
Can you see how different marketing efforts could be affected by simple ideas? Articles take up a large part of your marketing effort. By being creative, you can create engaging stories instead of boring content that gets people to click.
