3 Tips for Satellite Radio Advertising
If you use the medium of satellite radio for advertising correctly, it can be incredibly effective and profitable. The key point of that statement is “if you use it correctly”. Simply throwing out a message without much rhyme or reason about how the message is presented could be a costly mistake.
Let’s take a look at some ways to make a business radio that aims to broadcast on satellite radio more effective. These are in no way a “guarantee” of results, ultimately that is up to the consumer who chooses to have an interest in your product or service. Here are some time-tested tactics that we’ve seen work and countless others have worked when used in conjunction with a product or service in demand at the time.
- Make an offer that no one can refuse. Make it good enough to appeal to people who may not have a pressing need for your product or service. This usually involves giving something away for free. You have to give to receive, right? Giving something of value to a potential client could pay off in return for business. Remember that “information” can be valuable here, so a decent e-book or something like that might suffice.
- Repeat contact information to the point where it sounds silly. When you “review” your commercial for the fourteenth time, you’re probably thinking “do we really need to have the phone number on there? The answer is YES. If you want people to call you, they need to capture the number.” to do so, that means placing it there a minimum of 3 times, and a maximum of… well… how many times you can place it without stopping sending your message.
- Make sure you’re on the stations your customers listen to. If you’re looking for a 35-year-old woman, broadcasting her message on a conservative talk station is likely not the most effective approach. Just because a station has “the most” listeners doesn’t mean they will be the most specific to your product or service. Look at the type of person listening to a station, not the total number.
Now that you know the basics of satellite radio advertising, you have some extra ammunition to make your campaign great!
